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PointClick

Law firm marketing that brings in more of the right clients.

We help law firms show up on Google, in Google Maps and in AI answers like ChatGPT, then turn those searches into calls. One team, one monthly price, and an industry veteran as your point of contact. Working with law firms since 2008.

See whether ChatGPT, Google and Perplexity mention your firm. Your report arrives by email within 2 business days. No sales call.

5.0 on Google · 60+ reviews and recommendations

Every new client finds you, trusts you, then contacts you. We work on all three.

One team runs your website, SEO, Google Business Profile, reviews, social media, ads and AI visibility around one goal: more calls from the right clients.

2008
law firms only, since
50
states we work in
30 days
money-back guarantee
$2,500
a month, starting price

PointClick and our clients have been featured in

  • AP News
  • Forbes
  • Inc.
  • USA Today
  • The National Law Review
  • Today in Law
  • Digital Journal
  • Avvo

What lawyers say about working with us

I have worked with PointClick for years. They designed my website and currently handle my firm’s seo and other online marketing needs. They are very responsive whenever I have questions or specific requests. I would recommend their services to any law firm in need of web design or internet marketing help.
Brent Caldwell
Law Offices of Brent W. Caldwell
Nick has always answered all my questions, does everything he says he'll do, and put together a great looking website for my business.
Charles Schurter
Law Office of Charles Schurter
A big thank you to Nick and the team over at PointClick. They made the process of redesigning our website quick and painless. Highly recommended.
Fred Thiagarajah
Right Choice Law

Named 2026 Best SEO Company for Family Law Firms by Top Business Awards · press release · Read more reviews

Too many vendors, too many reports, no plan.

Most firm owners we talk to have a website person, someone doing SEO, maybe an ads account, and a Google Business Profile nobody has touched in a year. Each one sends a different report. We bring all of it into one plan, with one report and one person to call.

And the way people find a lawyer keeps changing. They still search Google and check the map. More and more, they also ask ChatGPT or read Google's AI answer before they click anything. If your firm isn't in that answer, the call goes to a firm that is.

  • Website
  • SEO
  • Ads
  • Google profile
  • AI search
  • Social media
One plan. One report. One person to call.

Find. Trust. Contact.

Every new client goes through three steps before they hire you. They find you on Google, in Maps or in an AI answer. They decide whether to trust you, based on your website, your reviews and how you come across. Then they contact you, if calling or booking is easy. We look at all three, find where you're losing people, and fix that first.

Trust

Look like the obvious pick

Contact

Turn interest into calls

  • Forms, call tracking and a thank-you page that books the consultation.
  • Paid ads: on Google, Local Services Ads and Meta, for calls this month while search rankings build.
“PointClick went above and beyond to understand my vision and make it a reality. They graciously continued to listen to my concerns and resolve all my issues. They are an absolute MUST if you want a high-end website superior to most others out there.”
Marc Ellis, OC Trial Attorneys

Why law firms work with us

Our foundersets your strategy and stays your point of contact.
SEO results for one of our law firm clients
+318%
calls
3×
website clicks
+267%
Google reviews
+288%
keywords in the top 3

Results vary. Past results don't guarantee future outcomes.

  • Law firms only, since 2008.

    Marketing a law firm comes with its own rules, its own clients and its own competition. It's the only thing we do. Some of our clients have been with us for more than 10 years.

  • One team, one plan, one price.

    Website, SEO, Maps, reviews, social media and AI visibility, run together instead of by four vendors who never talk.

  • You work with our founder.

    Our founder sets your strategy and stays your point of contact. Our team does the hands-on work, and he checks it before you ever see it.

  • Pricing on the page.

    No setup fee and no long-term contract. We'd rather earn your second month than lock you into it.

  • You own everything.

    Your domain, Google Business Profile, accounts and the content we publish are yours. A website we build for you is yours to keep from your third month.

How it starts

  1. 1

    Free AI Visibility Check.

    We ask ChatGPT, Claude, Gemini and Perplexity the questions your future clients ask, and email you what they say: whether your firm comes up, who comes up instead, and which sites the answers rely on. Within 2 business days.

  2. 2

    Free Growth Audit.

    30 minutes with our founder, on Zoom. We go through your website, rankings, Google Business Profile, reviews and AI visibility next to two or three local competitors, and tell you what we'd fix first.

  3. 3

    Your first 30 days.

    If you join, we set up tracking, tune your Google Business Profile, fix the most urgent problems and hand you a written 90-day plan. Every month after that, you get a short report on calls, form leads, rankings, reviews and AI visibility, plus a call to talk it through.

Book my free Growth Audit

The PointClick Client System

Everything above, run as one program: website, SEO, Google Business Profile, AI search visibility, content, link building, reviews, social media, hosting and monthly reporting.

Starts at $2,500/month.

Firms in bigger markets, or that want more content, more links or more practice areas, invest more. You'll see the number before you sign anything.

Introductory pricing

We've just launched the Client System, and our prices will go up as it grows. Join now and your monthly price is locked for 12 months. Still month to month: you can leave any time.

30-day money-back guarantee.

Not happy with our work? Tell us in writing within 30 days of your first payment and we'll refund your first month's Client System fee in full, and you keep the audit and the 90-day plan. Ad spend and other third-party costs aren't refundable. One guarantee per firm. (Terms apply.)

Solo, or just opening your firm? Start smaller and grow into the full program. Same work, different pace.

Questions firms ask us

How much does law firm marketing cost?

Our Client System starts at $2,500/month. The final number depends on your market, your practice areas and how much content and link building you want; firms in competitive big-city markets usually invest more. Ad spend is separate and goes straight to Google or Meta. Every price is on our pricing page.

Is there a long-term contract?

No. We work month to month, with no setup fee. For SEO, we recommend giving it at least three months, because search results take time to move. Not happy in the first 30 days? Tell us in writing and we'll refund your first month's fee in full.

How much of our time does this take?

Very little. One guided session in week 1 to collect logins, then every change that needs your OK comes as a short video, so approvals take minutes, not meetings. Plus one monthly call with our founder.

Who will I actually work with?

Our founder sets your strategy and is your point of contact from day one. Our team does the hands-on work, and he checks it before it reaches you. You won't be handed to a rotating account manager.

Can you get us into ChatGPT?

Results are never guaranteed, but we have a track record of success. ChatGPT, Google's AI Overviews and Perplexity build their answers from sources they trust. Our job is to make your firm one of those sources: clear information about your firm on your website, consistent listings, and mentions on the sites these tools quote. In October 2026, Google's AI Overviews named two of our personal injury clients in Orange County when asked for the best personal injury lawyer in their cities. The free AI Visibility Check shows where you stand today, and we track it every month after that.

How long until we see results?

Some fixes help right away, like a cleaned-up Google Business Profile or a contact form that finally works. Rankings and AI visibility usually take a few months to build. If you need calls sooner, paid ads can bring them in while that happens. Either way, your monthly report shows what's moving.

We already have an agency. How hard is it to switch?

Easier than you'd think. We collect the logins with you on a short screen share, handle the move, and even give you a template for the "thanks, we're moving on" email. It's a lot less painful than it sounds.

Do you work with my practice area and state?

Yes, we work with law firms in all 50 states, including personal injury, family law, criminal defense, immigration, estate planning, bankruptcy and employment practices.

See what ChatGPT says about your firm

Short form, free report by email within 2 business days. No sales call.

Get my free AI Visibility Check

Prefer to talk? Book a free Growth Audit or call (949) 459-3708.

Call (949) 459-3708Free AI check